Decision Lab among Gen Z internet users in Vietnam, in the third quarter of 2023, roughly 10 percent of respondents from this generation confirmed using TikTok most often for online shopping, indicating a threefold increase compared to the same period of the previous year . TikTok has emerged as one of the leading social media apps in Vietnam.
According to a survey conducted by Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023
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Other statistics that may interest you Social commerce in Vietnam
Overview
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Social media usage
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- Premium Statistic Social media users in Vietnam 2020-2029
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Social commerce usage
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- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
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Social commerce platforms
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- Premium Statistic Social media platforms used for shopping Vietnam 2023
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- Premium Statistic Share of people using TikTok for online shopping in Vietnam Q3 2023, by generation
- Premium Statistic Share of enterprise websites/apps integrated social media Vietnam 2023, by platform
Social commerce products
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- Premium Statistic Most purchased items among consumers on social media Vietnam 2023
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Influencer marketing
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- Premium Statistic Share of people who followed social media influencers Vietnam 2023
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- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
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Consumer behavior
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- Premium Statistic Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
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Decision Lab. (December 7, 2023). Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1457518/vietnam-share-of-gen-z-consumers-using-tiktok-for-online-shopping/
Decision Lab. "Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023." Chart. December 7, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1457518/vietnam-share-of-gen-z-consumers-using-tiktok-for-online-shopping/
Decision Lab. (2023). Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1457518/vietnam-share-of-gen-z-consumers-using-tiktok-for-online-shopping/
Decision Lab. "Share of Gen Z Consumers Who Used Tiktok for Online Shopping in Vietnam from 3rd Quarter 2022 to 3rd Quarter 2023." Statista, Statista Inc., 7 Dec 2023, https://internal.statista.com/statistics/1457518/vietnam-share-of-gen-z-consumers-using-tiktok-for-online-shopping/
Decision Lab, Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023 Statista, https://internal.statista.com/statistics/1457518/vietnam-share-of-gen-z-consumers-using-tiktok-for-online-shopping/ (last visited June 10, 2024)
Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023 [Graph], Decision Lab, December 7, 2023. [Online]. Available: https://internal.statista.com/statistics/1457518/vietnam-share-of-gen-z-consumers-using-tiktok-for-online-shopping/